From Shaq to Flavor “Walls,” BeatBox Goes Big in First National Distrib Meeting

Dear Client:  There’s a lot of ground to cover for BeatBox’s first annual distributor meeting in Houston, Texas, which turned out hundreds of wholesalers from across the country.  The vibe we got from most of the wholesalers we checked in with, amid the neon-colored backdrops at several venues, was this: The only thing growing is the non-beer stuff, mostly, including and especially BeatBox. Now, that of course won’t be true for every market and brand (see next story), but these