From Penalty Box to Cold Box: Retailers Leaning into Non-Alc, says Bill Shufelt

Dear Client: After decades of disregard in the U.S., it would appear the perception surrounding non-alc beer is finally starting to shift. This shift is in no small part owed to what Bill Shufelt and John Walker have accomplished with Athletic Brewing in just a handful of years.  ATHLETIC SHIPPED 170,000 BARRELS LAST YEAR. The non-alc craft beer brewing company founded by Bill and John in 2017 to break non-alc beer out of the "penalty box," shipped about 170,000 barrels