From Blue Moon to Purple Haze, Keith Villa Makes the Jump to Weed Beer

Dear Client:We've seen a smattering of brewers, big and small, roll out "weed-infused" beers that smell like weed, taste like weed, but don't get you stoned. Keith Villa, arguably the most successful craft brewer of all time as the inventor of Blue Moon, wants to give consumers the "real deal.""If consumers want a cannabis beer, they don't want something that's hyped up and marketed as a cannabis beer, but in fine print says 'does not contain THC' or doesn't include