Frits van Paasschen: Going Beyond Average

Coors Brewing Co. president Frits van Paasschen, the wildcard from Disney and Nike who swooped in two years ago and helped turn around Coors Light, gave our industry an earnest assessment in the form of an industry report card in what he coined the "Harry's Beer Business School." As a relative newcomer to the industry, and coming from companies that are extremely brand-centric, he brings fresh eyes to an industry that has been doing a lot of things the same