Frits on Coors Momentum and the Industry

Coors Light is the new black. The company reported Coors Light trends in the second quarter up low single digits, and reported similar trends going into the third quarter. The brand is clearly benefiting from a mix of market conditions and the brewery's own sales and marketing efforts.Coors president Frits van Paasschen was passing through Texas a few days ago and we caught up with him for a cold beer and a brief conversation. As usual my recording equipment failed