September 9, 2011Fresh & Easy on Private Label, Wine's Encroachment, and Micros Dear Client:Fresh & Easy Neighborhood Market, owned by UK-based retail giant Tesco, made its US debut just a few years ago. With locations in California, Arizona and Nevada, it is a small format store at about 10,000 square feet. As with most other retailers, beer and wine accounts for roughly 5% of Fresh & Easy's total sales. But because they don't sell spirits, "beer and wine outperform for
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