Dear Client: The parent company of Four Loko is reportedly up "four sale." Reuters signaled this week that the Chicago-based Phusion Projects is exploring a potential sale that could value the business at roughly $400 million, citing people familiar with the matter. Phusion is working with JPMorgan on the sale process, per the report. JPMorgan declined to comment to Reuters, and Phusion Projects did not respond to requests for comment from the outlet (or us). REUTERS RECAPS RTD ACTION. That
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