Four Loko Takes On the Tetra Pak

Dear Client:  Phusion Projects’ Four Loko took to its socials yesterday to announce a new package format as only it can. “Introducing the best tasting box you’ve ever had in your life,” the brand provocatively wrote, nodding to a new Tetra Pak format for its non-carbonated Pregame line. Yep, a format that has long been dominated by BeatBox, is getting more company. “Finally, a Four Loko you can open and close,” the brand continued on socials, this time with a