Four Loko Feeling the Heat

Beer Business Daily October 27, 2010Four Loko Feeling the HeatDear Client:Phusion Projects' Four Loko, the alcohol energy drink whose sales have been ablaze in c-stores, is receiving a firestorm of unwelcome press after nine Central Washington University female students were hospitalized after a big night of partying. Four Loko was blamed as the primary culprit all day long on CNN and other news broadcasts, as well as print media leading with provocative titles like this one on Time Magazine's website: