Four Loko: Camo the Top Single Serve FMB — Again

Dear Client: Four Loko continues to dominate c-store innovations, including with its latest “Camo” single, the company shared with BBD.  Indeed, YTD NIQ data through 2/22 for Total U.S. convenience (including a significant amount of independents) shows Four Loko Camo is the no. 1 new FMB single in the channel. The 24 oz. single has raked in over $934,000 YTD in c-stores, with the no. 2 new FMB single – Fireball Cinnamon 7 oz. – following several hundred thousand dollars