Four Loko Bets on Pouches

February 28, 2012Four Loko Bets on PouchesDear Client:Pouches, pouches everywhere. First it was cider, now it's pouches. FMB pouches hit the market pretty recently and our sources tell us malt-based pouches are likely going to be huge. But can they take occasions from wine and spirits? Executive vp of sales for Phusion Projects, Jim Sloane, sure thinks so. "It's a real interesting proposition for a consumer," said Jim. "For only $1.99 you get essentially a ready-to-drink cocktail that is traditionally