Four Loko Back in the Spotlight

Dear Client: Four Loko was a pop culture phenom that was seemingly everywhere around 2010, coming under scrutiny and fielding plenty of media coverage for its popular mixture of caffeine and alcohol.  These days, sans caffeine, the brand flies a bit more under the radar -- unless you are shopping for 24 oz. FMB cans in c-stores, where the brand predominantly plays. In fact, parent Co. Phusion Projects is just outside of the top 10 vendors list in c-stores, per