Retail giant expanding into food channelAs the Wal-Mart USA exec demonstrated to Miller distributors the power of the chain (doubling sales of Lite after making it a VPI), research analyst Mike Branca at Lehman Brothers was quietly scouring Wal-Mart's Neighborhood Market in Oklahoma to "get a perspective on how our Consumer Products companies are faring" in the stores. He visited 3 Wal-Mart Neighborhood Markets, 2 Supercenters, and one Albertson's. What he found may impress you. First, if Wal-Mart aggressively expands
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