For Crafts and Imports, C-Stores Are the Next Promise Land

As craft beers continue to soar and import growth has ground to a halt (mainly because of Corona and Heineken price increases and InBev product shortages), the next holy grail that SPIM (specialty-import) marketers are all chasing is expanded c-store distribution. Convenience stores, after all, have historically been dominated by the Big Three and particularly by A-B, and they are one of the few growing channels in the US beer business. While the number of supermarket outlets have remained stagnant