For “Better Focus,” A-B Nixes Hiball and BABE, sells AMB back to founders

Dear Client: Today, Anheuser-Busch is alerting wholesalers to some beyond beer discontinuations -- and a craft sale -- in order to "better focus and simplify" for growth. “Our industry is highly dynamic and has evolved rapidly over the past few years,” A-B brass -- including CCO Kyle Norrington, Beyond Beer president Fabricio Zonzini, and The High End president, Andy Thomas -- wrote wholesalers today.  The company is taking an “unbiased, consumer-based view of category growth drivers and their impact on