April 25, 2012Focus: Fluctuating Beer Price BarsDear Client:Happy Hour has been the major driving force (where legal) in beer sales forever. But a new concept based on supply and demand rather than set pricing may be catching fire in bars across the country. The constantly fluctuating pricing strategy has the same basic principals as the stock market complete with an algorithm that prices beer based on how many people are buying it. Exchange Bar and Grill in Manhattan was one
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