Beer Business Daily – beer industry news and numbers

Fly on the Wall: David Kroll on MillerCoors Innovations

November 15, 2013Dear Client: Now that most big distributor conventions have wrapped, it's easy to tell that the big guys will continue to rely on innovations (especially in above premium) for 2014 in order to snag share, relevance and margin. We tapped MillerCoors VP of Innovation (and Dyson vacuums alum) David Kroll for some insights on Miller Fortune, one of their biggest bets for next year, and more. You, my friends, are a fly on the wall. FORTUNE TO-MARKET PLANS.

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels