Fly on the Wall: A-B Sales Chief on Current Challenges

Dear Client:  After he shared the details of their just-announced program for 50/50 splits on returned kegs [see BBD 04-15-2020], A-B sales chief Brendan Whitworth answered BBD's burning questions on current challenges for their business.  First, he emphasized many times how they're putting their people and partners first in the age of pandemic displacements. For example, they’ve  committed more than $2 million toward restaurant employee relief. Their brands have various donations programs as well. You may recall from late March