Florist to Enter Direct Shipping Game

Large flower cataloguer 1-800-FLOWERS.COM has agreed to purchase Winetasting.com, a wine direct shipper that allows consumers to join wine clubs and purchase wine over the Internet. What is significant about this development is that a major direct sales retailer is now entering the direct wine shipping business with a vested interest in expanding direct shipping, and wine direct shipping is being closely linked with non-alcohol direct shipping. An executive with the company said in a statement that "one of our