Florida Regulator to Blue Cloud: Application Incomplete and Incorrect

Dear Client: Florida's Department of Business and Professional Regulation, Division of Alcoholic Beverages and Tobacco, recently filed administrative complaints against PepsiCo's Blue Cloud Distribution of Florida, alleging violations of two statutes.  Recall Florida was actually one of the first markets for Hard MTN Dew, alongside Tennessee and Iowa, a bit over a year ago.  But this month, per filings dated April 10th, the DBPR lodged two complaints:  ONE, false swearing on the application due to submission of “material misstatements” regarding