**Flash Alert** Heineken USA Names New CMO

February 4, 2011**Flash Alert**Heineken USA Names New CMODear Client:Heineken USA today announced the appointment of Lesya Lysyj as the company's new chief marketing officer, effective February 28. She will join the company's management team and will report to chief Dolf van den Brink.She comes from Kraft Food's Confectionery division in the US, managing all aspects of marketing in four confectionery categories for brands including Trident, Halls and Toblerone. "There, she implemented activations that helped Stride become the fastest growing gum