Five Questions for Greg Owsley; Find Out Why New Belgium is a “Craft Sandwich”

Rarely do you find a consumer brand that is as iconic and universally loved as Fat Tire. One of the reasons for that is the consistent marketing strategy executed by New Belgium's director of marketing, Greg Owsley. I first met Greg ten years ago to the month in Austin, and when he talked of marketing beer without giving away tickets to pro sporting events, but rather by talking about the environment, frankly I thought he was a nut. But it