Five of Big Six Mega-Brands in Free Fall

Dear Client:The U.S. beer industry's workhorse mega-brands, those Big Six premium and big imported brands that have driven distributor and brewer profitability over the last two decades, are in a free fall, and the consequences of these brands not recovering could be dire.BBD's analysis of scanner data provided by IRI all-scan show that the Big Six premium and import work horse brands, which are Bud Light, Budweiser, Coors Light, Miller Lite, Corona Extra, and Heineken, have been in a six