FIFCO USA: The Biggie Smalls of the Beer Business

Dear Client:  FIFCO USA had a tough year in beer with Labatt Blue/Light, Magic Hat, Pyramid, Genesee, and Portland Brewing all declining, partially offset by new beers Blue Citra, Ruby Red Kolsch, Cream Ale, Hemptails, and of course their beyond beer Seagrams lines. But FIFCO USA tends to punch above their 1.3 market share (albeit much higher in the Northeast, Ohio, and Michigan region) with their high quality distributor meetings and ambitions, particularly with their beyond beer business.  You editor