FIFCO USA Doubles Down on Pepsi Partnership with Bubly Wine Refresher, Lipton Hard Zero Sugar

Dear Client:  Florida Ice and Farm Company (FIFCO) USA brass unveiled their brand plans for 2026 at their virtual national commercial meeting yesterday, including new innovations that build off the supplier’s brand partnership with PepsiCo. Top innovations include a brand new wine-based RTD, dubbed Bubly Wine Refresher, which pairs rosé with Pepsi-owned Bubly sparkling water, as well as a new zero sugar version of their Lipton Hard Iced Tea RTD.  The company “is not doing innovation for the sake of