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Femsa to Peddle Coors Light in Mexico

I have to admit, this one took me by surprise. Femsa and Coors announced that they have reached an agreement that will make Femsa the sole and exclusive importer, distributor, marketer and seller of Coors Light in Mexico. If you can find me a Mexican who drinks Coors Light I'll give you a new Beer Business Daily cap. Maybe that's too harsh.Having said that, it is a good deal for Coors and should provide some incremental volume. Femsa has a

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