Feds: 7 Carb Limit

The likely word being uttered in St. Louis: Whew! The US Tax and Trade Bureau came out with their "interim standards" for the use of phrases like "low carb" on alcoholic beverage packaging and advertising. You will recall that we speculated that the TTB was looking at a 6 carb limit on beer in order for it to be advertised as low carb (see BBD 04/01/04), which would have excluded Bud Light.However, the TTB has issued an interim standard which