Fat Tire = Fat Growth; What’s Shaking at New Belgium?

In our continuing interview series, we had a chance to have a sit down with JB Shireman, the "guru of goodwill" at New Belgium Brewing Company, which is one of the fastest growing breweries in the country. Fat Tire has become synonymous with brush fire level growth, and New Belgium is much sought after by many distributors, particularly since they are still not rolled out in 34 states.SIDEBAR: In fact, a persistent rumor recently is that New Belgium is about