Fall Shelf Sets: More Doored Coolers, Harder Look at Craft

Dear Client:We've been talking to some retailer and consulting sources to gather info on how the Fall round tables went for setting off-premise chain Plan-O-Grams as we enter football season. One thing is for sure: Craft is still the fastest growing category -- so it won't lose aggregate space necessarily -- but a few chains we talked to said they will be re-jiggering their space toward fewer SKUs of major craft brands (New Belgium, Sierra, Sam Adams, Blue Moon, Shock