Exclusivity: Are We at The Tipping Point?

We received a fair amount of reaction (still a full moon?) from distributors after our suggestion yesterday that, given the current massive trading-up situation in the US beer business, A-B will likely revisit distributor exclusivity with its Wholesaler Panel if they are not able to provide more high-end brands for their distributors soon. This possibility has implications not just for A-B distributors, but for all distributors competing for the same high-growth, high-margin SPIM beer brands. As my friend Kaumil Gajrawala