That is the question many distributors are asking themselves in the shadow of the MillerCoors J-V, lots of new SKUs including non-alc and wine and spirits, skyrocketing costs, and increasing demands by suppliers. Consultant Joe Thompson told distributors in California in his entertaining style that while the Miller J-V has people thinking, it really "hasn't soaked in yet" and that the pace of deals hasn't picked up discernibly (although he's plenty busy these days because, he joked, "I'm going through
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