“Everything is Hitting Now”: Mike’s Hard Lemonade Seltzer, White Claw VP 3 Snagging Major Share

Dear Client: It's almost May. That means a few things: Mother's Day, Memorial Day ... and, apparently, Mike's Hard Lemonade Seltzer.  Indeed, CMO John Shea shared some fresh-off-the-press data for their top innovation of 2021.  Mike's Hard Lemonade Seltzer has reached a 3 share of seltzer in the latest week of IRI data, up from 1.8 just the week prior.  That puts it at about the no. 6 hard seltzer brand in volume -- ahead of A-B's Cacti, Molson Coors'