Dear Client:You know how Modelo Especial drinkers have to peel back that foil every time they want to drink a bottle of Modelo? Well, Estrella Jalisco, Anheuser-Busch's latest Mexican import, thought they'd put their drinkers through the same exercise with the introduction of a "foil top protective seal" on its 12-oz. and 24-oz. cans.The new red seal packaging, featuring the Estrella Jalisco star, is a "threefold opportunity for the brand," according to Yonathan Bendesky, Brand Director for A-B, Mexican Imports.
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