Estrella Jalisco Accelerates, with a Pocket Ace

Dear Client:Remember Estrella Jalisco, the Mexican brand A-B has had now for about 3 years?In December of last year, we reported the news that the brand would become the Official Beer of the Men's Mexican National Soccer Team for the annual U.S. Tour of El Tricolor, for the 2018 FIFA World Cup and beyond.At the time, the brand was in 19 states and about to hit nine more [see BBD 12-04-2017]. It was up 5% in IRI.But just this week,