Dear Client: I've spent more time out in the trade recently than I have in a long time, and the most striking thing is how wildly diverse cold boxes in supermarkets, c-stores, and package stores are today than five years ago. And the most striking thing isn't any one brand or trend. It's the sheer visual chaos of the cold box, (see below). A wholesaler exec my age lamented that the days of 20 SKUs and a buck off a
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