Elephant in the Room

Beer Business DailySeptember 16, 2008The Elephant in the RoomAlready lots of supplier-distributor angst at this year's NBWA Convention General Session, or the "elephant in the room," as NBWA chief Craig Purser put it during his opening speech. Craig called several times for "distributor independence", obliquely but obviously referring to the MillerCoors distributor agreement, and to possible future AB InBev aggressions. "Distributor independence could be a casualty" unless distributors become more proactive. NBWA chair Aldo Madrigrano also acknowledged that distributors are