Beer Business Daily – beer industry news and numbers

Earning a Spot at Kroger Harder Than Ever

Dear Client: We chatted with beer manager Jason Milburn on YTD beer trends at Kroger. In short, craft is doing very well; FMBs are having a tough go; and weather plagued them, too, though they're recovering. And going into fall sets (and planning spring ones), it's clear that everything is getting more competitive. Jason said they manage around 10,000 beer SKUs across the chain, with a little more than half that number being craft-specific. YTD TRENDS. "We've had some struggles

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