Draft Dollars Grew $500M Last Year

Dear Client: While there’s been much ado about draft’s weak volumes, draft dollars actually grew last year. Draft sales jumped by about 2.2% or $500 million last year to $22 billion in total. That “outpaced [on-premise] pack growth overall,” which grew by $300 million last year to account for ~$22 billion in the channel as well, Ryan LaMontagne, senior director, category development – total alcohol, for Anheuser-Busch said at this year’s VIBE conference (attended by BBD in San Diego). (Ryan cited from