Dos Equis Shelving Most Interesting Man

Dear Client:Dos Equis is unveiling its new creative today and the MIM is MIA.We heard rumblings last fall of the brand potentially moving away from the Most Interesting Man, and now it's official, Dos Equis is shelving the MIM.THE NEW CAMPAIGN, dubbed "Keep It Interesante," will still feature the Latin music and the voiceover talent we've grown accustomed to, but the concept of "interesting" will evolve into "interesante" and no longer tailored to a single individual.SEPARATING THE BRAND FROM THE