Dos Equis’ Interesting Year

Dear Client:One of the recurring themes I've heard from industry members over the last year or so is that there hasn't been any major national beer TV advertising that has captured the imagination of Americans and or entered the zeitgeist in a long while. No "Tastes Great, Less Filling" or "Whassups!" or "I love you, man." Tip Jar had its day in the sun, but it was web only. Other than Coors Light's cold train, it's been years since we've