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Dos Equis Innovation Moving the Needle

Dear Client: We caught up with Julie Carbon, VP of Heineken USA's Central Business Region, on the latest trends. It's timely, as they've launched big Dos Equis innovations -- such as Lime & Salt, and the colorful Dos Equis Variety Pack -- in key Dos markets like Texas. Those items, helped by the new "Get a Dos" campaign, are moving the needle for the brand.  In fact, the entire HUSA portfolio is gaining share YTD, says Julie.  "Overall we’re seeing

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