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Dos Equis Inks Deal to Show Up Big on Saturdays this Fall

Dear Client: Dos Equis is doing college football a little differently this year.  Instead of showing up big at the finale of the season during the College Football Playoffs in January (as it has for the past five years), it will show up and show out each Saturday leading up to the College Football Playoffs. To do that, Dos Equis has signed a major deal with FOX Sports to become “the official beer sponsor” of the network’s college football pregame

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