Dos Equis Delivers “A Dos” of New Marketing

Dear Client: Dos Equis’ “interesting” marketing run -- which began in 2006 with tall tales about The Most Interesting Man in the World, and evolved into embellished stories between friends in the brand’s most recent campaign, “Keep it Interesante” -- is officially ending. That’s right, the brand is finally making a fresh start on its marketing.  Gone is the wild storytelling, and in comes a more “relatable,” “stretchable,” and “consistent” campaign, entitled “A Dos of XX.” The new campaign, which