Don’t Get Stuck in the Middle

While most mainstream publications bungle interviews with beer people, we found one yesterday that was the exception. The McKinsey Quarterly interviewed Carlsberg executive Alex Myers, and he had some very interesting observations. To wit:ALEX ON THE BEER CATEGORY'S HEALTH. "I am very upbeat, but in many markets beer has become somewhat commoditized, so we need to generate more excitement and drive greater variation. We have to take new risks, innovate, get back to the roots of the beer business and