Don’t Get Fresh With Me

Anheuser-Busch distributors have returned from Las Vegas "refreshed". That's the best word for it. And excited at a whole slew of new marketing initiatives, packaging innovations, and renewed focus on-premise. Yet that excitement is tempered somewhat by the vague realization that their wallets have been pried open just a little more as a red gloved hand pulls out a few more bills. But that's part of the game these days and most distribs are resigned to it. PRODUCT INNOVATION. Look