Don’t Believe the Hype: Beer is Growing

We now have several early indicators showing us that the beer industry is poised for some growth over the next few months. May scans from Nielsen and IRI already showing signs of life. But from a broader perspective, the analysts and scanner boys see a bright future for the beer business.In a speech to the liquor people at NABCA this week, UBS senior beverage Kaumil Gajrawala told the crowd, "Don't believe the hype... beer is doing much better than people