Domestic Sub-Premiums Still Suffering

Dear Client:Latest IRI results are in. In the largest channel universe, multi-outlet plus convenience, the outlet reported beer dollar sales up 4.4% to July 13, and up 2.4% the latest 4-week period. Volumes were up slightly less. In a year where beer companies have given them renewed attention, domestic sub-premiums have had the roughest go, down 1.5% YTD and 2.5% the latest 4-week period. In fact imports passed sub-premiums the latest period, up 7% in dollars to almost 16 share