Domestic Shipments Get Buy-In Bump

October 21, 2011Domestic Shipments Get Buy-In BumpDear Client:The beer industry got a shot in the arm yesterday when the Beer Institute's Lester Jones released their September domestic shipments estimate. The October price increase certainly drove some buying-in, as September domestic shipments are estimated to be up 4.2%. That means domestic shipments are down 1.9%, and with imports added down 1.5%. We are going up against an easy domestic shipment comp in October last year (-4.5%), a tough November (+3.8%), and