Domestic Premiums, Craft Fall on July 4

Dear Client:IRI has come out with its official read of the July 4 holiday.Earlier this week, we noted, via Nielsen data, that the most recent beer trends (to July 7) saw beer volumes down 0.4%.But that's not a full snapshot of the July 4 period, of course. As IRI measures it, that's instead the two weeks ended July 8, surrounding the holiday. When you look at this read, says IRI bev alc chief Patrick Livingston, the holiday showed "modest signs