Domestic Light: Better But Struggling

It's been a tough year for Bud Light and Coors Light. Take out better September trends due to Labor Day shift, it's been a fairly low growth story for Bud Light and a mostly negative story for Coors Light. Only Miller Lite is showing sustained growth (see chart). It appears that Bud Light and Coors Light drinkers are getting poached by Miller Lite, Mich Ultra, Corona family, and to some extent Aspen Edge. The good news for Coors is that